LC Creations is Crazy for Maisy!  Maisy, the hugely popular children's book series, written and illustrated by Lucy Cousins has just been licensed by LC Creations LLC for wooden furniture and room decor which will debut at Toy Fair 2006. LC Creations LLC is well known for their quality and delightful interpretation of licenses such as Save the Children and Apricot Brown.
LC Creations principals, Chris Ferrarese and Lisa O'Keefe have been in the furniture, toy, and room decor business for nearly a decade and are well regarded for their innovative designs, where fun meets function, and competitive price points. Lisa O'Keefe, Head Designer of LC Creations expresses her enthusiasm for the new license, "We are very excited to be part of the Maisy family. The wonderful bold colors and characters allow us to design a furniture line that will delight children of all ages and create a fun, whimsical space for any child. Maisy is a inspirational series and that teaches children about friendship and caring and we proud to reinforce this concept in our designs." The Maisy book series combines reality with fantasy allowing for every day to be a new adventure. The fifteen year publishing phenomenon boasts over 100 different Maisy titles in print, which have sold over twenty one million copies. The books are also published in over 27 different languages, including those as diverse as Chinese, Hebrew, Icelandic, and Slovenian. Rob Mejia, President of RJM Licensing, Inc., the agency that inked the deal, said, "LC Creations impressed my client with their beautiful samples, use of bold colors and overall understanding of what Maisy has to offer a Licensee. We felt Maisy would be in good company and would be respected as a book character. And now that the bedding is being launched by Sleeping Partners and we have a pending wallcoverings deal, consumers can have a whole Maisy bedroom!" Maisy is indeed a busy little mouse! She can be seen on Noggin, a commercial-free educational television network that is part of the Nickelodeon network, every day at 6:30 a.m. and 10 a.m. EST, and on VHS videos and DVD's, allowing children to watch her and her friends in their every day adventures. Noggin's website, www.noggin.com, features a specially commissioned ABC interactive game called Maisy's Blocks which keeps children happily edutained for hours. Candlewick Press has also recently launched Maisy's Fun Club website, www.maisyfunclub.com, featuring Maisy and her friends: Eddie, Charley, Cyril, and Tallulah, and includes various downloadable activities and stories that can be read online. Maisy is perfect for infants, toddlers, and pre-schoolers who are filled with boundless curiosity and appreciate the magnetism of the amazingly eye-catching colors and illustrations. Maisy is a perennial and enduring property, one of those rare characters that appeals equally to boys and girls, is beloved and trusted among parents, and is already a global success. For more information about the Maisy licensing or merchandising program, please contact Rob Mejia or Brooke Chapman at RJM Licensing, Inc., 84 Oweno Road, Mahwah, NJ 07430. Telephone: 201.828.9050, Fax: 201.828.9110, Email:RJMLicensing@aol.com, Website: www.RJMLicensing.com. |
